Jay Appleman, owner of Red Stone Promotions, Inc., has been involved in show promotions for over 35 years. Experience has taught Jay a lot about what makes a show successful. He combines that knowledge with integrity and hard work to create quality events where companies can bring their products and services face-to-face with thousands of interested consumers.

Jay is personally involved in every aspect of the promotion to ensure a positive, profitable experience for exhibitors and attendees alike. He is on site at each event from start to finish and is available to every exhibitor every minute of each day.

Jay was born and raised in the Northeast, so he knows the market as well as anyone in the consumer show industry.

Connecticut Fall Shows


Contractors and suppliers for the new home construction and remodeling industries know that competition is tough, and everyone needs every advantage they can get when it comes to finding new customers. In this way, participating in New Haven County Fall Home Shows can help you to get that competitive advantage, if you know how to work these shows properly.And working these shows is important to understand. You cannot just set up a booth at New Haven County Fall Home Shows and expect to have customers and clients coming up to you. There is some work involved in engaging the customers and in getting your name out there where everyone will remember it. Understanding the work involved and being determined to do it properly will make all the difference in your success at New Haven County Fall Home Shows. Be Proactive and Energetic You cannot expect prospective customers and clients to just visit your booth at New County Haven Fall Home Shows; you need to work the crowd and be proactive in engaging them in conversation.

This means talking to those walking by, offering them printed material, and engaging them in conversation. If you just sit in a chair during your time at New Haven County Fall Home Shows and do nothing to engage potential customers and clients in conversation, it's unlikely they'll stop at your booth at all. It's too easy to keep walking or to be intimidated by the different booths, so don't wait for visitors at those New Haven County Fall Home Shows to take the initiative to speak with you. Even just leaning over your booth to hand out brochures or printed materials can be enough to get customers to stop by and talk to you about your products or services. Samples, Printed Materials, and Other Handouts Giving customers something to remember you by when they visit New Haven County Fall Home Shows is imperative. This means handing out printed materials or promotional materials of some sort. Brochures and flyers are very important for all participants. Displaying samples at New Haven County Fall Home Shows is also helpful; those who build cabinets or who produce carpeting can have various samples available so customers can get a real feeling for these materials. Showcase only your best, as this will help to get customers to your booth.

They can see other samples that are more affordable in your printed materials. Many also find that using a videotape on a small television at New Haven County Fall Home Shows can catch the attention of potential customers as well. Using video can mean demonstrating your services as well, which is important when at New Haven County Fall Home Shows and you don't have a particular product you sell. This means those who do tile work, landscaping, and services like this can still benefit from participation in New Haven County Fall Home Shows. Prospective customers can see your work in action and can get a good "before and after" view of the work you do. So there are many ways to improve your business when participating in these shows, if you understand the work involved.