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![]() Jay Appleman, owner of Red Stone Promotions, Inc., has been involved in show promotions for over 35 years. Experience has taught Jay a lot about what makes a show successful. He combines that knowledge with integrity and hard work to create quality events where companies can bring their products and services face-to-face with thousands of interested consumers. Jay is personally involved in every aspect of the promotion to ensure a positive, profitable experience for exhibitors and attendees alike. He is on site at each event from start to finish and is available to every exhibitor every minute of each day. Jay was born and raised in the Northeast, so he knows the market as well as anyone in the consumer show industry. |
Fall Remodeling ShowsAre you a contractor or vendor that specializes in home improvement products and services? If so, how do you find your new customers? If you haven't yet investigated participating in fall remodeling shows, then you're leaving many of your prospective customers at their front doors! Other contractors, builders and homeowners visit these shows expecting to make connections with new vendors, suppliers and participating in fall remodeling shows means making those connections with prospective customers. Participating in fall remodeling shows is not just about sitting in a booth handing out pamphlets. If these shows were not successful in making connections between vendors and suppliers and their prospective customers, no one would participate in them! They're not as haphazard as many assume. There are many ways that fall remodeling shows can and will benefit your business, no matter the product or service you offer. Consider those surprising ways that fall remodeling shows benefit vendors and contractors alike, and see if they're not worth considering for your own particular company. Scoping the Competition It might sound strange, but there's nothing wrong with scoping out your competition during fall remodeling shows. This is actually a good way to get ideas on how you can and should improve your products and services. For example, another cabinet maker may offer a wider range of materials and finishes than you do, which can be great encouragement for you to expand your product line. Many people look over the booths of their competition during fall remodeling shows and there's nothing wrong with this. There are many details you may find out about your own company as compared with the competition at fall remodeling shows. You may realize that you're pricing yourself out of the market, or that your service area isn't large enough. You may see new products that are offered by other companies that you don't carry, which may be hurting your business. By realizing what the competition offers at fall remodeling shows you can better understand how to improve your own business and stay competitive in the industry. Meeting the Customer How do you know what prospective customers want when it comes to your product or service? You can certainly find out at fall remodeling shows. These shows are where customers are up close and personal with vendors and service providers, and they can express their particular interests. You may realize that many customers are trying to "go green" and are looking for eco-friendly materials, or that upscale products are hot sellers. Participating in fall remodeling shows is a great way to find out exactly what customers are searching for and the hot trends in the industry. If you're a vendor in the construction or remodeling industry, then fall remodeling shows are very important for your business. Knowledge is power and you can obtain all sorts of knowledge by participating in these shows on a regular basis. In this way, you will improve your business and stay competitive as well. |
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