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![]() Jay Appleman, owner of Red Stone Promotions, Inc., has been involved in show promotions for over 35 years. Experience has taught Jay a lot about what makes a show successful. He combines that knowledge with integrity and hard work to create quality events where companies can bring their products and services face-to-face with thousands of interested consumers. Jay is personally involved in every aspect of the promotion to ensure a positive, profitable experience for exhibitors and attendees alike. He is on site at each event from start to finish and is available to every exhibitor every minute of each day. Jay was born and raised in the Northeast, so he knows the market as well as anyone in the consumer show industry. |
Masswest Home Shows
The best reason to participate in one of these shows is for the leads you will get. If you want to increase your company's bottom line, this is the place to go. Jay has more than thirty-five years of experience in promoting consumer shows and with his extensive background, he will provide you with a great opportunity to improve your business when you exhibit in a RSP show. They will help you expand your sales growth by bringing you into contact with thousands of interested, qualified buyers, marketing your products and services to a select, targeted audience and efficiently obtaining high quality leads.Like the other shows, the MassWest Home Shows will be promoted using an effective and comprehensive strategy that has worked well for years. The advertising schedule will start at least two weeks before the opening date of the show. When outdoor advertising is used, it will begin a month beforehand. Monthly magazines usually have teaser ads placed two or three months ahead and with the website always available for consumers and link on Google, they can get information about the MassWest Home Shows at any time. Red Stone also uses the major daily and weekly newspapers and monthly magazines from the region in addition to window posters, discount tickets, and show passes that are offered to exhibitors for distribution. Hundreds of spots are purchased on the major radio stations with multiple live-remotes from the show also used to reach the listening audience in the entire region. Most shows, including the MassWest Home Shows, will include television personalities that are hired for their appearances. They include Norm Abrams, Tom Silva, Kevin O'Connor of "This Old House", Michel Payne and Brian Santos. To learn more about the MassWest Home Shows, call Jay Appleman at 800-294-7469. To learn more about the many businesses that can participate in the MassWest Home Shows, visit www.redstonepromotions.com. No matter what type of business you have in the home industry, the only way to improve your sales potential is through new leads. Jay has the expertise to give shows that are successful and will give you the access to target customers who are interested in the products or services you have to sale. |
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